A Ton of Cannabis Compassion Literally

Santa Barbara, Ca. (June 24, 2022)— PRO Farms, Almora, and Deibel Bioscience of California have teamed up to donate over $5 million worth of cannabis products to Sweetleaf Collective, a nonprofit assisting low-income patients in gaining access to medical cannabis. Affected groups include veterans, minorities, and the LGBTQ+ community, as well as HIV and cancer patients. PRO Farms and Almora are set to donate over a ton (2,000 pounds) of state-tested and approved high-quality, California sun-grown cannabis. Deibel Bioscience of California has donated its testing services to the cause. According to Sweetleaf Collective founder “Sweetleaf” Joe, this is the largest cannabis donation for compassionate use in California history.

“With the growth of the retail cannabis industry and rising costs of regular goods such as groceries and gas, access to cannabis for low-income patients is harder than ever. We need corporate donations in addition to individual donations if we’re going to meet growing demand,” said “Sweetleaf’ Joe. “The donation will serve thousands of patients in California, including more than one thousand patients currently on the waiting list. If you’d like to help, Sweetleaf is accepting financial donations to help organize patients through PayPal as well as cryptocurrency.”

“We’re in business to grow great crops and do great things.  We’ve become a renowned, family-owned, California sun-grown cannabis farming company because of this and now we’re in partnership with Almora and SunSmoke which are fantastic, affordable, and compassionate brands with a variety of excellent products,” said Wil Crummer, CEO of PRO Farms.  “Meaningful, philanthropic donations are a foundational aspect of our overall company ethos and in collaboration with Sweetleaf Collective, we’re immensely proud to be donating so much high-quality cannabis to so many patients in such need,” Crummer concluded. “It just feels so right.”

Access to high-quality, cannabis is necessary for medical patients, which is why Deibel Bioscience of California is donating tens of thousands of dollars in testing services to ensure high product quality and standards are met. “Deibel Bioscience of California is a family-owned company committed to providing accurate, independent, and compliant testing; so we felt it was important to support and partner with this cause to ensure that patients receive the safest products possible,” said CT Deibel, CEO for Deibel Bioscience of California.

“The team at Almora couldn’t be more excited to be a part of this donation that is so desperately needed in our communities throughout California. We believe in radiating love through our products and our people, and we hope that love will find its way to the patients these products will serve,” said Kristen Everhart, Almora Brand Director.

ABOUT SWEETLEAF COLLECTIVE
Founded in 1996, Sweetleaf Collective is California’s oldest cannabis brand and registered nonprofit. Sweetleaf Collective helps patients access high-quality, tested medical cannabis products. These patients are often minorities, veterans and the LGBTQ+ community, as well as patients experiencing cancer, HIV, terminal illness, and PTSD. With the growth of the legal cannabis market and ballooning costs, the needs of low-income patients are greater than ever. Corporate donations are necessary to meet the needs of California patients. Corporate sponsors can get involved by visiting www.SweetleafCollective.org or emailing Sweetleafjoe@gmail.com. Individual donations can be made via PayPal on the Sweetleaf website as well as with cryptocurrency.

ABOUT PRO FARMS
As one of the largest outdoor, sun grown cultivators in the world, we’re all in on utilizing the best of organic farming principles and practices at our family-owned and operated farms.  We’re extremely proud to say that with our patients and clients in mind, we’re committed to growing the finest medicinal and recreational cannabis available and helping outstanding, affordable brands like Almora and SunSmoke reach consumers. Where we live and grow in California, we celebrate the sun and the soil and we’re able to bring out the best in every strain we passionately cultivate.  We grow and harvest in accordance with the natural ebb and flow of the seasons and we produce a wide variety of extensively tested, graded, and fully compliant products. Through our organic growing practices, we strive to cycle resources, promote ecological balance, and conserve biodiversity. We believe in giving back because we truly care about this planet and its inhabitants. To learn more about us, visit www.PROFarms.Farm or contact us at info@PROFarms.Farm.

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Northern Nights announces Jetty Extracts Farmer and the Felon ABX Select and more for stage dispensary takeovers full 2022 cannabis program & partners

Set behind the Redwood Curtain in the fertile crescent of the Emerald Triangle, the festival offers a new-age portal to the Great American West. Established as one of North America’s most unique boutique festivals, Northern Nights gathers a dedicated community of musical fans, cannabis aficionados, and nature lovers to the picturesque shores of the Eel River.

Known as a pioneer within the music meets cannabis space, Northern Nights was the first music festival to have legal onsite cannabis sales and consumption in 2019 (before Grasslands at Outside Lands). As a result, the festival has become a hotbed for forward-thinking cannabis culture and policy, acting as a trend-setter for the live events industry and beyond.

Northern Nights has also announced that they will become the first music festival to have dispensaries located at stages and the first music festival to have multiple on-site dispensaries for their 2022 edition. This will include dispensaries at stages throughout the event featuring takeovers from top cannabis brands and allowing guests to easily purchase cannabis products while still enjoying the music they love.

NN22 will feature The Eel River Dab-Grab-N-Go, which adds a convenient elevation to the River Stage experience, providing a fun way to engage with some of the top awarded California cannabis brands. The space is full of Emerald Cup winners, featuring Mendocino Hashery CO’s top winning solventless hash, the winners of best in show Farmer and The Felon, top beverage Lagunitas HIFI Sessions, and top winning cartridge Jetty Extracts. This area will also feature Coastal Sun, who are known for their organic flowers & pre-rolls, along with AbsoluteXtracts (ABX), who create high-quality, full-spectrum cannabis concentrates. Grab a quick beverage, joint, or dab, and immerse yourself in the Eel River.

The Mendocino Tree Lounge & Hashery will feature an experiential lounge and hash bar where one can sip, puff, eat, and chill. Heritage Mendocino and Ispire will host terpene tastings at its Hash Bar with featured sponsor Select. Quench your thirst with Deep Desert’s Happy Mocktail and Slushie Hours, serving non-medicated non-alcoholic versions of their beverage (THC-containing versions available at the dispensary). Guests can also post up in the lounge with Mendo Premier, Blaze1, Madrone, Uncle Mac’s, BNVL Farm, and One Log House.

In the Grove, guests will enjoy plant-inspired art, movement, and a grounding spiritual journey alongside Humboldt Seed Co and HumFarms, the forces behind 2019’s RECreation. Attendees can look forward to an expanded portfolio of wellness programming, including cannabis-themed activities.

The OG Humboldt Tree Lounge Farmer’s Market will make its return in support of the Emerald Triangle’s small farmer, sponsored by Boveda, the global leader in two-way humidity control packs, and Mendocino Cannabis Alliance. The space will feature twenty-plus local award-winning cannabis farmers & brands including Redwood Roots, Huckleberry Hill Farms, Stickyfields, Rebel Grown, Moon Made Farms, Briceland Farms, Five Sisters Farm, Emerald Spirit Botanicals, Moon Gazer, Esensia, and many more. Direct-to-consumer pricing will be made possible by retail partner Sovereign.

In true Farmer’s Market-style, expect to get fed well at the farm-fresh Happy Hours, dubbed Blaze and Graze. Hydrate at the tonic bar provided by top award-winning edible legacy brand Space Gem. The area will feature wellness, movement, and educational programming brought to you by Lucky Box, including surprise intimate performances by festival talent. Learn about regenerative growing, meet local ganja farmers, move your body, twerk under the trees, and pet some bunnies!

Northern Nights also invites attendees to Find Fun Things, Win a Prize!, an interactive scavenger hunt offering cannabis fun and games to play with friends over the weekend.

New this year, Northern Nights has also launched a VIP Retailer Buyers Program that extends invites to top retail buyers from all across California for a fun weekend with a complimentary networking opportunity at the festival. This will include the chance to enjoy curated Happy Hours with demonstrations, tastings, performances, and more while meeting new and familiar cannabis brands. If you’re interested, you can sign up here.

With their phase two music lineup, Northern Nights recently added even more incredible talent to the lineup which includes electrifying live act Two Feet, fast-rising Denver-based producer Of The Trees, empowering queer artist Wreckno who is becoming a fan-favorite on festival lineups, and Grammy-nominated artist ford. who blends indie and electronic sensibilities. Other new highlights include Balkan Bump, Smoakland, Modern Biology, Equanimous, Subsuelo, and more. Phase two also includes the addition of talented Featured Muralists that will be sharing their work at Northern Nights, which includes Blake Reagan, Dmise, Eon75, and more.

The previously announced phase one lineup from Northern Nights was led by Dirtybird founder Claude VonStroke, genre-blending South London producer TroyBoi, French live performance maestro CloZee, hitmaking UK phenom Elderbrook, and the illustrious Los Angeles house producer SNBRN. The multi-style billing of Northern Nights continues with bass music pioneer David Starfire, fellow Los Angeles house favorite J. Worra, English music producer Khushi, acclaimed Japanese-American upstart Qrion, global dance meets 808 bass music creator SOOHAN, tech-house’s rising star Westend, and much more.

To get to Northern Nights this year, the festival is partnering with AVELO, as the official festival airline partner. Bridging the Socal with NorCal, attendees can fly into Santa Rosa or Arcata directly with a special FLYNNMF offer code.

At Northern Nights, attendees may find themselves floating in the river and listening to their favorite artists at the River Stage while taking a twerking class by day, catching the future of live-electronic on the main stage at sunset, or exploring art installations and dancing into the night at the Bunker Stage. It’s an experience personified by the wild independence of the West Coast, curated with global sensibilities in mind.

As those in the know will tell you, experiential wonder sits behind every corner at the festival. Wander the merchant row to discover Northern Nights’ curated art and fashion vendors, watch a multitude of live painters create throughout the weekend, grab a drink at a specialty bar, or simply kick back at your campground or Glamping site under the canopy of the Redwoods.

It’s a place crafted by nature waiting to be explored with best friends new and old. Chart your journey now to one of the most unique festival experiences of the year. Those interested in attending Northern Nights can purchase tickets here.

Check out the Northern Lights website here: https://northernnights.org/

Courtesy Northern Lights

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Lack of quality science on cannabis and pain leaves room for fake news and myth

Evidence deficit manifests in many ways, reports CBD-Intel

“It’s a myth that cannabis relieves pain,” declared the Daily Mail. But – for all that the opinion of the Mail on such matters should be respected, given its rich institutional tradition of myths – that is not what the study it was reporting said at all.

In reality, the evidence review from Oregon Health & Science University (funded by the US government and published in Annals of Internal Medicine) concluded that while THC and CBD in certain formulations do seem to alleviate neuropathic pain, there was simply insufficient good-quality data to conclude whether other cannabis products could help.

Indeed, the lead author was quoted as saying: “We saw only a small group of observational cohort studies on cannabis products that would be easily available in states that allow it, and these were not designed to answer the important questions on treating chronic pain.”

This evidence deficit comes up again and again in the world of cannabis, particularly with CBD and even more so with novel cannabinoids. We just don’t know for sure. The lack of trustworthy information is pervasive, manifesting itself not only in science but also (for example) in the well-known mislabelling of many CBD products (on which we had to report yet again recently), or in the absence of a reliable test for cannabis impairment.

The problems created by this haze of uncertainty are not always directly felt by individual companies or by consumers, of course. Rightly or wrongly, many people do trust cannabis and cannabinoid products to achieve certain ends, and buy them without rigorously examining the science, exactly as they buy countless other products. That’s what people do, and they’re not going to change – unless, of course, there’s a major health scare or they read too many stories like the Daily Mail’s.

Those are indeed threats to be aware of. While cannabis itself is probably sufficiently ingrained in (some parts of some countries’) culture to be relatively scare-proof at the consumer level, the last few years’ love affair with CBD could easily turn to distrust and then detestation.

But even if that never comes to pass, the data drought already indirectly affects both brands and consumers by delaying or affecting regulatory decisions – as in, for example, the European Food Safety Authority’s concerns over incomplete information on the physical effects of CBD.

Part of the issue in that particular case is that the bulk of scientific research on CBD has addressed therapeutic, not consumer, uses (and even then it leaves important questions unanswered, as the Oregon study shows). But there is a broader problem as well. Good science takes time; it requires funding, too, and researchers interested in the subject.

The absence of obvious very serious health risks from cannabinoids is one reason they are not studied more frequently; equally, while they might have wide-ranging health benefits, no single one is so obviously beneficial at a population level that it commands intensive attention. The result is science as fragmented as the industry it describes – with such a wide variety of actual and potential applications for cannabinoids, what research effort exists in many areas is spread very thin.

Pain is the obvious contender for a really major therapeutic application, and hence (presumably) the subject of the Oregon evidence review. But even there, as it found, research has a way to go yet.

Meanwhile, high-quality science on consumer applications of cannabinoids risks remaining even more elusive. The silver lining to this cloud is that regulatory obstacles like EFSA’s concerns, even if they are problematic for the industry in the short term, might in the longer term prove helpful by focusing attention on those data gaps, and encouraging researchers and their funders to step in.

CBD-Intel (www.CBD-Intel.com) provides impartial, independent and premium market and regulatory analysis, legal tracking, and quantitative data for the cannabidiol (CBD) sector.

We provide our clients with the tools to navigate this fast-moving sector, tailor their business strategy, optimise resources and make informed decisions. In addition, we offer customised research and consultancy support.

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Germanys Drug Czar To Keynote International Cannabis Business Conference In Berlin

Germany is in the midst of the most robust and complex cannabis policy and industry endeavor in the history of humankind. Policymakers and industry regulators in Germany have worked diligently since the 2021 election to craft the laws, rules, and regulations that will eventually govern a national adult-use cannabis industry.

Given the size of Germany’s economy and its geographical position in the heart of the European continent, Germany’s adult-use industry will instantly become the largest on the planet once it is launched. Currently, only Canada has a nationwide adult-use cannabis industry that is open to anyone of legal age and involves products that are not just of the low-THC variety.

Legalization can never come soon enough, however, the pace at which Germany’s new coalition government has moved on the adult-use cannabis front is considerable given that the results of the 2021 election are not even one year old. Lawmakers and regulators in Germany want to legalize cannabis in as sensible, effective, and efficient of a manner as possible, and that is not an easy thing to do in a nation that is home to over 83 million people and shares 9 borders with other countries.

Commissioner Burkhard Blienert

Fortunately for Germany, they have a very qualified and brilliant Commissioner on Narcotic Drugs at the Federal Ministry of Health helping oversee the legalization process, Mr. Burkhard Blienert. We are extremely proud and honored to announce that Mr. Blienert will be the keynote speaker at the upcoming International Cannabis Business Conference in Berlin July 19-20, 2022.

Commissioner Blienert’s resume is extensive, as he has dealt intensively with questions of drug and addiction policy for roughly ten years. In the 18th electoral term (2013-2017) he was a member of the German Bundestag and represented his parliamentary group as a full member of the Health Committee, the Culture and Media Committee, and the Budget Committee. Mr. Blienert was his group’s rapporteur on drug and addiction issues during this period.

Since 1990, Mr. Blienert has been a member of the Social Democratic Party of Germany (SPD). He has worked for the SPD party executive committee and served as policy officer of the SPD group in the Land parliament of North Rhine-Westphalia, responsible for school and education, sports, and petitions.

Mr. Burkhard Blienert studied politics, modern history, and sociology (Master’s) and completed the first state examination for lower secondary education in social sciences, history, and pedagogy. As a member of the German Bundestag, Blienert sat on the Board of Trustees of the Federal Agency for Civic Education (BpB), on the Administrative Council of the German National Library and the Hörfunkrat Deutschlandradio broadcasting council as well as on the Administrative Council of the German Federal Film Board (FFA).

Currently, he is a member of the Supervisory Board of the Federal Cultural Federation, the National Society of Labour Welfare (AWO), the United Services Union (ver.di), the association “Against Oblivion – For Democracy” of the German Thomas Mann Society as well as the Paderborn district council.

History In The Making

Commissioner Blienert is not new to our conference. Last year he participated in a truly historic panel in which, for the first time ever, representatives from every major political party in Germany took part in a cannabis-only policy discussion. The discussion was held mere weeks before the 2021 election, the results of which we now have the benefit of knowing.

We are very proud of the fact that much of what was discussed at our panel in 2021 has since become part of the mainstream cannabis policy conversation in Germany. We look forward to continuing the cannabis conversation at this year’s B2B event in July where our schedule will once again feature a number of policymakers that are directly involved in the effort to legalize cannabis in Germany. Attendees will literally be able to get the most up-to-date information regarding what is going on in Germany directly from people involved in the process, including Germany’s current Drug Czar.

In addition to the Berlin B2B event, the International Cannabis Business Conference (ICBC) will also offer a one-day Global Investment Forum (GIF) on July 18, 2022. The ICBC Global Investment Forum in Berlin will feature hand-picked cannabis companies participating in a pitch session in front of top investors on the ICBC Main Stage. It is a tremendous opportunity for cannabis companies in the emerging cannabis industry to showcase their products/services in front of seasoned industry investors. The pitch session is also open to service providers looking for reliable and high-end clients.

At the conclusion of the B2B event, attendees will then be able to enjoy one of the International Cannabis Business Conference’s famous after-parties. This year’s B2B event after-party in Berlin will feature the multi-Grammy award-winning reggae band Morgan Heritage.

Over 5,000 attendees and 350 companies sponsors and exhibitors are expected at the Berlin International Cannabis Business B2B Conference alone. International Cannabis Business Conference events are attended by leading policymakers, executives, and entrepreneurs from all over the world, with over 85 countries being represented at previous events. The event series is the best way for innovators and inventors to get their products or services in front of the top influencers and decision-makers in the cannabis space, as well as for investors to network with aspiring entrepreneurs.

A cannabis industry revolution is sweeping Europe, and Germany is at the center of it. If you’re serious about succeeding in the cannabis industry, check out the International Cannabis Business Conference’s flagship program in Berlin in July. Leading cannabis entrepreneurs and policymakers from around the world will be in attendance and the networking and educational opportunities will be unparalleled. Secure tickets now before they are sold out!

This article first appeared on Internationalcbc.com and is syndicated with special permission

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TLO Style Growing: The Churn

Greetings all. I wanted to do a dedicated article regarding The Churn today, and the workings of it as a TLO growing style tweak. I refer to The Churn in a lot of other articles and I always have to refer to this article, Letters to Rev – General Cannabis Growing | SKUNK Magazine, rather than link up a dedicated Churn article, like this one—problem solved!

Things have come a pretty long way since I wrote a Churn article in hardcopy Skunk last year. In fact, I am totally convinced that if you run a proper Churn dynamic, you could basically just use good, bagged soil like Ocean Forest soil, have a good water source, and that’s all you would need to grow even the hungriest genetics top shelf. Let’s dive in for a breakdown of how this works, wheeeee…

Proper Equipment for Churn Growing

When Using the TLO Churn Style a Decent TDS Meter is Needed

For like your average size smaller home grow, I use a 1-gallon pitcher for the Churn, and a 5-gallon bucket to hold my plant water. I always keep both of these bubbling with large air-stones all the time. For a larger size indoor grow, you could use the 5-gallon bucket for your Churn, and a larger plastic can or tote for holding plant water in. So, first, dial in your water containers. Food-grade plastic is recommended when possible.

• You are absolutely going to want to have a TDS meter for this dynamic.

Don’t even try this if you are unable or unwilling to get a TDS meter. They are fairly inexpensive and very simple to use and maintain. A good one will cost you about as much as a decent pizza—wink.

• Get a decent quality dual output air pump for aquariums, airline, and a couple of larger air-stones.

Along with the things above, you are going to want a water source for (non-chlorinated) groundwater below 55 PPM. You can simply dilute higher PPM groundwater with distilled, rain, or R/O water. Get enough airline to reach your two water containers. Pretty easy to get this stuff, yes? Alright then, let’s get to the nutrient amendments we can run in The Churn…

Nutrients That Work Fantastic in The Churn

These are all suggestions of things to power up your Churn with, nutrient-wise. These are all things I have tested out myself and are good to go. The nutrient combo you will choose is dependent upon a few factors.

1. Growth stage of your plants.
2. Accessibility to various nutrients (locally) available to you, and your budget.
3. Specific nutrients you know you need an extra supply of, like nitrogen for example.

There are several nutrient additions I consider to be fairly essential. Like dolomite lime, alfalfa meal, bone meal, and blood meal. For sure get those four, and in fact, that’s all you need, but there are some other things that can come in handy. Check out the list below.

The List

• Dolomite Lime – A must-have if you ask me. The best pH buffer around, as well as a great nutrient supply of magnesium and calcium. ¼ teaspoon.
• Alfalfa Meal – This is a fantastic all-around broadband nutrient source here along with great organic matter for the microbeasties. Alfalfa also has a great growth hormone that I believe adds some serious juice to plant vigor. Huge farm animals grow up fast and healthy eating this alone, just sayin’. Up to a tablespoon.
• Kelp Meal – This is always a good idea to add, especially during flowering. ¼ level teaspoon.
• Bone Meal – A great source of phosphorous, calcium, and (flowering friendly) nitrogen, along with various trace and micronutrients. It also tends to buff the pH upwards, which is a good thing, because most additions have the opposite effect on the pH. ¼ level teaspoon.
• Blood Meal – Straight up magical plant power here, if used correctly. High (dangerous) nitrogen, a good iron kicker, and a bunch of micro and trace nutrients. Use with caution … Blood meal is notorious for dropping pH. 1/8^th level teaspoon.
• Diatomaceous Earth – I always use a little bit of this, it is great as a calcium source, along with buffering the pH upwards. It also brings in silicon, which is found at decent levels in cannabis resin, hmm. 1/8^th to ¼ teaspoon.

• Azomite Granular – This stuff is crazy full of massive minerals like potassium (K), and other stuff like silicone—yeah baybee—along with cobalt and thorium, LoL. All these elements aren’t needed directly by the plant, but the living soil has uses for all of it. This stuff will take the PPM of The Churn up super-fast, so use very sparingly; 4 or 5 granules.

Specialty Additions

Here are a few of the other things I add to my Churns, and you can get pretty inventive here since The Churn essentially hyper-fast composts all the ingredients. Like the high N in blood meal is transformed into a safer form of N for the plants to use, as one example. Okay, check these out…

• Aquarium Water – Straight from your healthy freshwater fish tank. Outstanding addition, and you can run basically using just this and dolomite lime, period. I use 2 to 4 oz. until 3 weeks before harvest and then switch to 1 oz.
• Worm Farm Leachate – Wow! Another addition you could use all by its lonesome with dolomite lime. I use about 2 oz. of this stuff until 3 weeks before harvest and then switch to 1 oz.
• Bee Pollen – This stuff is just awesome, and nutrient values will vary with the source of the pollen. I’m a big believer in this and I think it adds some serious happiness to the plants. I use about ½ to 1 teaspoon.
• Crab Meal – Great source for P, N, and Ca, along with chitin. An exotic addition that I am fully convinced helps plants be heartier and more resistant to stressors. ½ to 1 teaspoon.
• Pumice – I always like some of this in my churn. It lasts forever, and I believe it acts like mini coral reefs for the bacterial microlife. Pumice isn’t accommodating to most fungi. Pumice is VERY accommodating to bacteria. I add about 2 tablespoons of this one time only.

It’s like a smorgasbord, my friends. Just dial in the stuffs that you can source easily, and try yourself a little Churn growing. It’s sublime.

The Process Baybee

I never clean my Churn, at least not for the year I have been running them, and neither should you. Life evolves in your Churn, just like it evolves in your recycling soil mix. The microlife adapts to your particular environment to do a better and better job for the plants. Ya get it?

One of The Churns I Have Going with Additions Handy

My Churns run anywhere between 100 and 500 PPM, and the real beauty here folks is that you don’t have to give a damn about the PPM value in your Churn. You want to bubble your Churn for at least a couple of days off the bat the first time you fire it up. I just keep adding more water and ingredients to my Churns, I have been running mine for about a year almost now I think, just like that. Don’t sweat all the particles in the Churn water, it’s all good, your churn will look like it is alive because it is.

This is One of My 5-Gallon Buckets for Aerating my Cannabis Water In

Now… What you do is take your normal cannabis water that is below 55 PPM in a 5-gallon bucket, tote, plastic trashcan, or whatever, that is also always bubbling, and add enough water from The Churn to this cannabis water until the water measures around 62 to 65 PPM. The amount of Churn water you add will depend upon the PPM value of your Churn. As an example, my plant water runs about 52 PPM. If my Churn water is running up around 300 PPM, it only takes the addition of about 6 or 8 oz. of Churn water to bring my cannabis water up to 64-ish PPM. You do this every time you water, and you’ll be golden.

Afterword

Earthworm castings, dead cannabis leaves crunched up, and bird/bat guanos are also all good as additions. Granular chicken guano is fantastic as well. You can run with very limited ingredients if you like. Just make sure to use the dolomite lime always. Like I said in the beginning, I’m fairly certain that The Churn is all you need to run all your plants all the time. It’s a great little dynamic that is fairly inexpensive to set up, easy to implement, and pays off bigtime.

• Feather Meal – A special note here, feather meal is awesome to use at any stage of growth. Excellent in The Churn at about ½ teaspoon. Ca, N, and more. You can also mix feather meal directly with your plant water as it stays suspended in the water. I sometimes use this trick, watering one plant with additional feather meal in the watering container, like a long flowering sativa. While backing way off any N input for faster finishing plants.

PIC: A 16-Week Sativa Growing Alongside a 10-Week Indica Hashplant, I Still Give the Sativa 1/8^th Teaspoon of Feather Meal Every Watering While No More N for the Hashplant

Swing by Kingdom Organic Seeds and grab yourself some killer healthy genetics to superpower your next grow with exotic gooey large flowers. If you want to learn more about True Living Organics supernatural growing style grab a copy of my TLO book. I’m outty for now good peeps, see ya next week. L8r G8rs…

• REv

June Crossword Baybee

I was in a weird mood, and semi-ill when I made this crossword, LoL, so there’s that. It’s not too hard. Give it a whirl. It isn’t really too much about today’s article, The Churn, but it is cannabis heavy. Good luck amigos!

Link to Crossword Answers

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White House Drug Czar Signals Presidents Support for Cannabis Reforms

Rahul Gupta, the director of the Office of National Control Policy, has told a House Committee that the Biden Administration favors cannabis reforms. Gupta informed the committee that Biden supports the decriminalization of cannabis and acknowledges that the plant offers therapeutic benefits, reports Marijuana Moment.   

Gupta, in an appearance before the House Oversight and Reform Committee, signaled White House support for gradual reforms in the form of descheduling cannabis from its current Schedule 1 designation in the Controlled Substances Act. Gupta cited the waning impact that federal prohibition is having on curtailing the advancement of cannabis reforms across the country. 

President Biden, beleaguered by low polling numbers, is wise to champion cannabis reforms which are polling positively across the board in recent years. Cannabis reformers see cannabis legalization as a way to harness the support of younger voters. However, President Biden has stopped short of advocating full federal legalization, choosing to go for a more incremental approach.

Answering a question from Rep Ro Khanna (D-Calif.), a member of the Congressional Progressive Caucus (CPC), Gupta said, “There is evidence to suggest that, in cases of certain chronic pain, cannabis can be efficacious,” signaling support for medical cannabis. 

Gupta responded to Khanna’s point that federal law prohibits cannabis despite evidence of its medical efficacy, especially in light of the epidemic of opioid-related deaths. Opioids are currently listed as Schedule 2 substances, despite their increased overdose potential, which does not exist for cannabis. 

A recent Reuters/Ipsos poll, published on Wednesday, revealed that only 36 percent of respondents approve of the job Biden is doing as president of the United States. Hit by a perfect storm of crises such as high gas prices, inflation, the Covid-19 pandemic, and recent rulings from the politicized Supreme Court dominated by conservative activist justices, President Biden would be wise to loosen his position on federal cannabis legalization. Many cannabis reform activists believe such a move could bode well in returns during the upcoming mid-term elections, but few are holding their breath. 

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Limited U.S. Legalization Continues To Hurt Cartels In Mexico

Historically, the United States has served as the largest cannabis market on earth, and for many decades that market was completely illegal. These days, medical and/or adult-use cannabis dispensaries are located in a growing number of states, although cannabis still remains illegal at the federal level. The rising number of state-legal outlets in the U.S. is having a direct, negative impact on cartels in Mexico according to a new report from U.S. Congressional researchers.

Throughout prohibition in the U.S. cannabis smuggled into the country from Mexico largely supplied the unregulated U.S. market. Having lived my entire life on the West Coast of the U.S., and consuming cannabis for nearly 3 decades now, I can personally attest that ‘brickweed’ from Mexico was once very common around here. That is no longer the case.

The Rise Of Safe Access

Cartels in Mexico benefitted greatly from cannabis prohibition in the United States. The cannabis that they smuggled into the United States was awful and was presumably contaminated with all kinds of nasty stuff. Unfortunately, for many consumers and patients, it was all that was available. That started to change drastically in 1996 when California became the first state to legalize cannabis for medical use in the U.S.

Once California passed a medical cannabis measure, it opened the floodgates to other states following suit, almost all of which created safe, legal access to cannabis in some manner. Every dispensary and delivery service that opened up at the state level, especially in the Western United States, diverted money to state-licensed cannabis outlets that would have otherwise likely gone to cartel operations.

The shift in consumer purchasing habits further accelerated in 2014 when Colorado and Washington State launched adult-use cannabis sales. With state medical programs, patients had to be registered in order to frequent dispensaries. Now that consumers of legal age from all over the country (and the world for that matter) can make legal purchases of regulated products through licensed outlets there’s literally no good reason for people to ever purchase cartel cannabis ever again, hence the drop in cannabis revenue for cartels.

Proof Of Concept

Many valid reasons exist regarding why cannabis should be legalized, with a popular one being to defund cartels. Cartels have caused so much misery over so many years, and any dollar that can be prevented from going their way is always a good thing. Legalization in the United States is proving to be extremely successful on that front, as demonstrated by the latest Congressional report.

Cartels still smuggle cannabis into the U.S., and still set up illegal grows on public lands in the U.S. However, that business model is becoming less viable with every passing year as consumers continue to migrate towards legal options. Imagine when cannabis is legal nationwide in the United States. Obviously, once all consumers and patients in every state can go the legal route, there will be no room for cartel cannabis in the country, assuming that regulations are sensible and prices are at least somewhat competitive.

Just as legalization will continue to succeed in the United States, so too will it succeed elsewhere, and in the process, eliminate cartel cannabis worldwide. When cannabis is illegal, cartels will fill the void. After all, consumers and patients don’t refrain from consuming cannabis just because it is illegal. They will continue to seek out sources for cannabis, and cartels will always be willing to meet the demand. The more that the legal cannabis industry is allowed to operate the more it can directly address the cartel cannabis issue, and when that happens, everyone wins (except for the cartels).

This article first appeared on Internationalcbc.com and is syndicated with special permission

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Feature photo of the Mexican border courtesy of Inernationalcbc.com

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Chem Dog Runs The VooDoo Down in Five Questions

Chemdog Q+A with Warren Bobrow

I’ve been doing a fair amount of traveling lately. One of the places that has captured my canna-imagination is the western part of Massachusetts. When I was in college, back in the early 1980s at Emerson, I found myself visiting places like Tanglewood to follow along with the Grateful Dead. This was in the early 1970s… while I was in prep school, and it expanded into the 1980s during college, and then my Grateful Dead travel would take me further out into the Hudson Valley, down the Hudson, and over to Albany. Even at that early time in history or so it seems, looking back now, I always sought out the finest cannabis to smoke and to share with my friends and my new friends not yet met. And so, it goes for me, from the Wall at Emerson College, then located on Beacon Street, out to the western regions of the Berkshires, the cannabis just tasted different out there in the Western part of the state. Maybe it was the creative focus of the region, a cosmic vortex of culture is what it represents to me. Or maybe it’s the attentiveness of the intellects who are naturally drawn to culture, Jazz, Classical, and Rock n’ Roll, or whatever it was at the time is still the same today.  This region is a mecca for craft cannabis, just as it was back in the 1970s when I first discovered this place while chasing the Grateful Dead as a youth, much to the chagrin of my family who disliked cannabis in any format.

I recently drove through the Berkshires on the way back from Martha’s Vineyard and stopped off at Canna-Provisions to see my friend Dan McCarthy. He asked me what kind of cannabis I enjoy smoking. Without hesitating, I said outdoor grown, like up in Northern California. He replied that Chem Dog was working with his dispensary, and I smiled with that WB/knowing smile.

That Chem Dog? The Same… From my illustrious past, being “educated” in the 1980’s while in college, in Massachusetts was the place to be.

Sitting in front of me is a selection of cannabis from Canna-Provisions and I must say that with all the truly fabulous smoke that I’ve enjoyed over the past few months, the Canna-Provisions stuff is the kind. What? Am I going out on a limb here? Sure. I can say that Chem Dog caught my attention by getting me really “inspired” …

Photo Courtesy of Chem Dog

My Tasting Notes for Da Funk:

Freshly turned loam, spun sugar, roadside petrol, hazelnut paste, quince, and brown butter sauteed morels.  Each puff goes on to dissolve into infinite puddles of banana pudding and further dollops of agitated baby skunk. This is my highest level of intellectual and brain clearing, inspiring late summer stone fruits… Truly sopping in their lip-smacking terps and a touch of garlic at the end…As if each hit was danced with English Trifle, but not the sickly sweet dessert, however, I’m calling attention to the richness factor.

Da Funk is the most sophisticated cannabis-and it gets me thinking, what if this Massachusetts-grown cannabis from Chem Dog entered the Emerald Cup and won?

Thank you.

WB: Who inspired you to bring you to cannabis?

Chem Dog: If I look back far enough, I think it was when I was watching Cheech and Chong movies that may have gotten me into weed subliminally (laughs). I really had no family members, no family, no brothers, or even friends that were into weed. Nothing. So, between loving the Cheech and Chong movies as a kid, and then going to my first Grateful Dead concert in 1989, in Foxboro MA, that’s probably the starting point.

At that show I walked my first Shakedown Street out in the lot and saw the most cannabis flower, indoor and outdoor, I had ever seen. And, it was my first time seeing California flower, especially outdoor stuff. You know, those “Humboldt County butterballs”—big lime green nugs of weed I hadn’t seen yet at that time. Fast forward to June of the 1991 Grateful Dead tour. That’s where I famously met Joe Brand (Joe B) and P Bud. That’s where I got the first bag of this new weed which was the best I had ever tried. I kept in contact with them and after the tour in August 1991, I hit them up and got an ounce. That bag had 13 seeds which I cultivated and became my trademark Chem 91, Chem’s Sister, eventually Chem D and Chem #4. The rest is history.

Photo Courtesy of Chem Dog

What strains capture your spirit right now?

My own Chem D from my home grow, which we also grow as an S1 within our Smash Hits cannabis line, which we grow at our craft cultivation facility in the Berkshires of Western Massachusetts. As cultivation director at Canna Provisions, I personally oversee quality control of all the bud leaving our facility for the legal MA adult-use market, which is great because I’m also a huge fan of our Da Funk, California Raisins, and (naturally) our Chem 4. And, I’m proud to say that we included Chem #4 in our first ever legal clone drop in June, which marked the first time in the history you could legally buy a clone of one of my OG Chem strains that are fan favorites, which had been personally grown by me and my team. Big moment for me.

Please tell me about your six and twelve-month goals, how do you activate your goals? Do you examine your peers?

I want to keep pushing out the best flower we can and keep evolving with the different strains and flavors our consumers seek out while producing the best cannabis available in the Northeast. I want to keep things fresh on the cultivation front. Also, for the last year and a half, I’ve been working to streamline our cultivation and processes in order to produce the best flower I can for the market, so I’m now finding my other great passion – glass blowing – is coming back in full swing. I look forward to every chance I get these days (which isn’t often) to hop back in my glass shop in my home of Western Massachusetts and have some fun.

As for my peers, I examine my peers probably as much as I consider having peers beyond those that have come before me and laid the tracks through the legacy market along with me. In the cases where, like my own recent story, former black market operators have found a path to the legal market and are able to create their art without the fear of incarceration or targeting from the failed and racist War on Drugs, I really see peers as people to collaborate and evolve with, versus compete with. In the end, of those, I consider my peers I simply want ALL of my peers to crush it, succeed, and thrive.

Photo Courtesy of Chem Dog

What are you listening to right now? 

Right now, I’m listening to some live Dead, and I’m into the late 80s shows after running through the entire mid-late 70s over the past few months. I love that I can listen to some shows from that late 89 through the early/mid-90s and recall all the people I met on the lots while seeing over 200 shows with Jerry still alive.

What is your passion?

Living my dream every day like I am now, being able to grow amazing weed and by doing so feed and support and spend time with my family which has always been the top priority for me.

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Feature Photo Courtesy of Chem Dog

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18TH ANNUAL EMERALD CUP AWARDS ACADEMY AWARDS OF CANNABIS SET TO AIR GLOBALLY ON PROGRESSIVE CULTURE STREAMING NETWORK ALTRD.TV ON JUNE 25 FOR FREE

ALTRD.TV will provide global viewers direct access to the “Academy Awards of Cannabis” for free starting with Emerald Cup Session panels on Saturday, June 25th at 11 AM PDT culminating with the 18th Annual Emerald Cup Awards at 6 PM PDT on the Emerald Cup Channel

Last month, the close-knit Emerald Cup (@theemeraldcup) community gathered together in Hollywood for the first time, showcasing the top cultivators and craftspeople in California cannabis. The journey to the 18th Annual Emerald Cup Awards (www.theemeraldcup.com) kicked off last December at the Emerald Cup Harvest Ball in Santa Rosa, California, opening the entry window for the world’s largest and most diverse annual cannabis competition. Throughout the spring of 2022, over 90 official Emerald Cup Judges sampled the best of the best, meeting virtually and in person with their fellow Judges to rank the anonymized entries. This long, thoughtful process culminated with the 18th Annual Emerald Cup Awards with a live event recorded on May 14, 2022, with over 1,000 attendees at the Montalbán Theatre in Hollywood, California.

Photo Credit: Emerald Cup

For those eager to relive the epic celebration of Cannabis culture and community, ALTRD.TV (www.altrd.tv) brilliantly presents the entire evening once again on the Emerald Cup Channel, highlighting over 200 winners from over 700 entries along with six thought-provoking Emerald Cup Sessions speaker panels, and much more. The dedicated channel also makes available over 100 pieces of premium educational and entertaining Emerald Cup programming from past events HERE.

Photo Credit: Emerald Cup

“We are excited to provide viewers all over the world with the opportunity to experience the 2022 Emerald Cup Awards again exclusively on ALTRD.TV,” says Shelley Madison, Chief Operating Officer at ALTRD.TV, adding, “As we continue to expand our partnership and further collaborate with the legendary organization, it’s important to us to give new and returning audiences the chance to witness the overwhelming sense of community that the Cup brings to the culture year after year.”

Photo Credit: Emerald Cup

The continuing media partnership between ALTRD.TV and the Emerald Cup represent cannabis culture preservation at its finest with the platform providing a permanent beacon for fans of authentic, grassroots programming across the globe.

EMERALD CUP SESSIONS SCHEDULE:

11:00am PT | Artisanal Cannabis Concentrates. Small batch, hand-crafted, premium, top-quality concentrates. Is this a marketing trend or consumer targeting that welcomes the combination of science, innovation, and passion for artisanal products. Is flavor, ingredients, solventless vs. butane all that important?

Moderator: Todd McCormick | Founder, Authentic Genetics Seed Company

Speakers:

Elise McRoberts | Founder, The Hashinista, Chief Of Strategy, Schackow Farms

The Dank Duchess | Hashish Consultant, Writer

Sarah Jane Bergman | Hash Sommelier, Certified Ganjier

Dorian Schraner | Founder, Beezle Brands

12:00 pm PT | Small Farms Evolution. From Survival to Success. Curated By Origins Council.
Advocates representing the historic small farming community in the Emerald Triangle discuss the incredible people, practices, and products for which their region has become world-famous, and the unique ways their legacy community is coming together to take on a market currently dominated by big money and extractive corporate interests.

Moderator: Genine Coleman, Executive Director, Origins Council

Speakers:

Jenn Proccaci | Co-Owner, Operator, Co-Founder, WildLand Cannabis, Radio Host, Cannabis Hour

Swami Chaitanya | Co-Founder Swami Select Farms

Michael Katz | Executive Director, Mendocino Cannabis Alliance, Regional Chair, Origins Council, Film Producer, Lady Buds

1:00 pm PT | What Does Weed Mean To You? A Personal Journey.

During this conversation 1st Place Winners from The Emerald Cup for Sungrown, Mixed Light and Indoor categories will share their insights on different cultivation styles and what it means to win “best in class”, how they got there and where they are going.

Moderator: Jennifer Proccaci | Co-Founder, WildLand Cannabis, Radio Host Cannabis Hour

Speakers:

Alex Rauber | Head Of Development, Marketing, Sales Manager, Local Cannabis Company

Ted Blair, Founder, Canna Country Farms

2:00 pm PT | Plant Therapies: It’s Not All About The Macrodose.

Macrodosing to microdosing with psychedelics. A discussion about clinical, social, and cultural perspectives in this space. Is moderation the best course of action and what is the next trend in self-care and home wellness using psychedelics whether LSD, psilocybin, ayahuasca, or other plant-based medicine to help with everyday anxiety, PTSD and/or addiction issues.

Moderator: Ophelia Chong | Activist, Cannabis Media Council, US Cannabis Council, Asian Americans for Cannabis Education

Speakers:

Luna Stower, MAT | VP of Ispire, Educator, Healer

Colin Wells, Founder, Veterans Walk And Talk

Kole Whitty | CEO, Tahkole Bio Integration LLC, Co-Author, The Condor Approach

3:00 pm PT | The Keys to the Cannabis Code: Propagating the Genetic Knowledge of the Vintage Tastemakers. Curated by Humboldt Seed Company.

The vintage tastemakers and the original cannabis sommeliers hold the keys to the code when it comes to creating the diverse cannabis varietals, we will all enjoy in the future. Whether you call it heritage, legacy, or OG doesn’t really matter, but what’s important is that this highly experienced, knowledgeable group of skilled, long-term breeders, hold the genetic building blocks and hands-on knowledge to bring the important characteristics and diversity of endangered terpenes and landraces forward into the future. Retaining what’s unique and special, and from a medical perspective what’s effective is vitally important. This pool of knowledge can and should be tapped to ensure that the future is full of diversity, interesting terpenes, and amazing flavors. Breeders are tasked with creating what the new commodity marketplace demands, but they are also the stewards of ancient and heritage strain knowledge that we can’t afford to lose.

Moderator: Jimi Devine | Writer, Journalist

Speakers:

Todd McCormick | Founder, Authentic Genetics Seed Company

Mark Greyshock | Founder, Greenshock Farms

Shiloh Massive | Founder, Massive Creations Seed Bank

Haley Pennington | Products Executive, Humboldt Seed Company

4:00 pm PT | Emerald Cup Terpenes Classification – What We Learned.

This panel of experts discusses highlighting and honoring the way terpenes interact with one another to create the familiar flavors that connoisseurs crave in cannabis, using sensible category names that everyone from seasoned smokers to the canna-curious can relate to and likely gravitate toward. Jaded cannabis consumers are finally tuning in to the fact that buying cannabis products based on THC totals alone rarely leads to an optimal experience.

Moderator: Michael Backes | Co-Founder, Product Officer at Perfect, Author of Cannabis Pharmacy, Advisor at Maui Grown Therapies

Speakers

Steven Haba, Operations Manager at Molecular Farms

Mark Lewis, President, NaPro Research

Alec Dixon – Co-Founder, SC Labs

EMERALD CUP AWARDS SHOW / CEREMONY:

6:00 pm PT | 18th Annual Emerald Cup Awards Show (2022)

ABOUT THE EMERALD CUP:

Landing in Hollywood in 2022, Emerald Cup is now the world’s premier virtual cannabis destination and iconic live event. While advancing the concept of sustainable, sun-grown farming, the 17-year-old organization’s reputation is firmly solidified as the largest, most-respected cannabis competition in the world. As a group, The Emerald Cup prides itself in bringing together the leading experts in the cannabis industry to educate and inspire our fellow farmers, patients, and patrons each year. A community celebration that has grown to become a global movement honoring the year’s finest, organic, sun-grown, cannabis harvest as well as the finest cannabis products available. The Cup has stood as a celebration of excellence and over the years has seen founder Tim Blake recognized as a guardian of the industry. (www.theemeraldcup.com IG: @theemeraldcup)

ABOUT ALTRD.TV:

ALTRD.TV is home to feature films, documentaries, original animation and comedy TV series, NFT-based shows, plant-medicine education, journeys through music festivals, paranormal adventure shows, and home to Social Club TV. Focused on disruptive markets for psychonauts, crytopunks, daytime tokers, nighttime players, and the modern counter-culturalist. Join the network and get ALTRD. (www.altrd.tv IG: @altrd_tv)

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First-ever CA State Fair Cannabis Awards & Competition Announces Winners

Historic Moment for California’s Cannabis Industry

SACRAMENTO, Calif., (June 23, 2022) – The CA State Fair Cannabis Awards today announced the inaugural award-winning cultivars and cultivators from throughout California. More than 300 entries were evaluated for this year’s competition. A total of 60 trophies and medals were awarded, consisting of gold and silver medals by division and category, as well as the coveted Golden Bear Award for the “Best of California” overall winners. MOCA Humboldt, Esensia, and Greenshock Farms are among the top winners.

“Adding cannabis cultivation, alongside wine, craft beer, cheese, and olive oil was a perfect fit with the CA State Fair’s history of celebrating California’s rich agriculture history,” said California Exposition & State Fair Board of Director Chair Jess Durfee. “We are excited for our inaugural winners.”

The science-based competition evaluated cannabis flower across three divisions: indoor, mixed light, and outdoor. Lab testing was provided by SC Labs, California’s premier testing facilities, to determine the winners in 10 categories: Cannabinoids consisting of CBDa, CBGa, and THCa, as well as Terpenes including Myrcene, beta-Caryophyllene, Limonene, Ocimene, Terpinolene, Pinene, and a co-dominant category. Each entry was put through the full gamut of California compliance testing requirements to maximize public safety and identify the award-winning genetics.

MOCA Humboldt – Head Cultivator Sarah Wright – Photo by CEO Matt Engel

“Award-winning cannabis comes from the immaculate care, craft, and skill in the drying, curing, and preservation of the most fleeting quality indicators that cannabis produces — which are the terpenes and other trace volatile compounds present in any given cultivar,” said SC Labs Co-founder Alec Dixon. “These compounds (when abundant and preserved) work synergistically with cannabinoids to substantiate the overall flavor, aroma, and unique effect spectrum possible within this great plant. Each award winner exemplifies these attributes, which are what help to define premium-quality, craft-cannabis.”

MOCA Humboldt, a Eureka-based operation shined in the indoor cannabinoid categories receiving two Golden Bear awards. Similarly, Mendocino-based Esensia dominated the outdoor Terpenes division receiving two Golden Bear awards for Terpinolene and beta-Caryophyllene. Also noteworthy was Greenshock Farms which won Golden Bears for Ocimene and CBDa. For a full list of this year’s winners, please click here.

“We love the science-based lab testing involved with this competition and are honored to be a part of the legendary CA State Fair,” said MOCA Humboldt Vice President of Marketing and Sales Aaron Salles. “This relationship lends legitimacy to our industry and provides us an opportunity to educate people about the many benefits of the cannabis plant.”

In addition to the trophies and medals, KOLAS Technology SBM, a subsidiary of KOLAS, will provide each winner with a registered digital certification via Blockchain technology to authenticate and protect the award-winning product. All award winners will be celebrated and showcased at the CA Cannabis Exhibit at the CA State Fair from July 15-31, 2022, at the Cal Expo Fairgrounds in Sacramento, California. This first-of-its-kind exhibit will be open to fairgoers 21 and older where they will be taken on an educational journey about the cannabis plant as well as the history and pioneers of cannabis in California. Exhibitors, speakers, and farmers will be on hand to bring this vibrant industry display to life. (No commercial cannabis sales or on-site commercial cannabis consumption is permitted at the CA State Fair.)

“We are honored and humbled to be recognized for our craft, amongst top-notch California cultivators and alongside the best agricultural products the state has to offer,” said Esensia Co-founder Ben Blake. “It takes three to four years of meticulous work for us to develop a strain from scratch to sale, akin to winemaking, it is truly a craft process.”

The awards have been developed in partnership between the California Exhibition & State Fair and Cultivar Brands, a California-based cannabis marketing and events agency that specializes in the creation of programs that continue to move cannabis into the mainstream. For more information, visit www.castatefaircannabisawards.com.

About the CA State Fair

The CA State Fair is an international award-winning fair, receiving top honors at the International Association of Fairs and Expositions out of more than 1,100 fairs worldwide. The CA State Fair is dedicated as a place to celebrate the best the state has to offer in agriculture, technology, and the diversity of its people, traditions, and trends that shape the Golden State’s future. www.calexpostatefair.com

About Cultivar Brands, Inc.

Cultivar Brands, Inc. is a strategic marketing agency specializing in cannabis. With years of travel experience and proprietary research and insights, Cultivar Brands offers thought leadership at the forefront of the cannabis travel trend. Our brand consulting and events divisions foster deep relationships within the cannabis and hemp industries, offering our clients and partners decades of campaign development and event management expertise. www.cultivarstrategies.com

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Feature photo: Ben Blake and Marley Lovell of Esensia Farms. Photo Credit: Syra McCarthy @Syranara 

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The Inaugural Mendocino Craft Farmers Auction is Coming July 16!

The inaugural Mendocino Craft Farmers Auction (MCFA) presented by the Mendocino Cannabis Alliance (MCA) and the Mendocino  Producers Guild (MPG) will be held on July 16th in beautiful Mendocino County. This first-of-its-kind event will be hosted courtesy of Jim Roberts and Brian Adkinson of The Bohemian Chemist cannabis brand, who also own The Brambles, a lovely event venue in the heart of the redwoods in the picturesque Anderson Valley of southern Mendocino County. MCFA is a charity auction, with proceeds going to support the invaluable resources made available within Mendocino County by Redwood Community Services Crisis Response.

This is an opportunity for the cannabis community of Mendocino to give back to the broader community and the County, while at the same time raising consciousness about the high quality of the cannabis produced here and the incredible people who produce it. This private event, by reservation only, will offer Farm-made goods, local experiences, arts and crafts, local restaurant and hotel stays, and adventures to exotic places like Jamaica, Hawaii & Costa Rica!

For ticketing and event information contact directly: nikkijiturtle@gmail.com More on this event at www.mendocannabis.com

Please join us to mingle with the following invited farms/brands: @swamiselect @thebohemianchemist McLovin Farms @lostparadiseorganics @tokinterpsfarm @spyrock_farms @sunbrightgardens @arcanna_flowers @stickyfields2021 @wildlandcannabis @happydayfarms @onefeatherranch

 

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Eli Melrod of Solful Digs Into Five Questions on Terroir and Cannabis

Warren Bobrow interviews Eli Melrod of Solful

I love what (full of boundless energy) Eli Melrod has achieved in the craft cannabis retrial space. His esoteric and craft-oriented dispensary, Solful embodies my somewhat educated image of what a well-curated cannabis experience should look like. The environment is not overwhelming when entering the shop and the sophisticated, yet somewhat older clientele demands a deeper understanding of the plant. This is much different than the experience at most high-volume dispensaries. They seem to focus on getting the guest in and out, quickly and without much thought to the well-being of the customer.

More than just an allegory is how I describe the experience of visiting Solful. From the first time that I visited this dispensary several years ago, to the present day, I can honestly say that Solful offers a very wine store-esque, cannabis transactional experience right in the center of wine country. And I believe that the terroir of the cannabis mimics that of fine wine. It’s uncanny to taste a Sonoma Chardonnay, then inhale some cannabis, grown in Sonoma. Their terroir is very similar to each other.

Please allow me the honor of introducing you to my friend and fellow entrepreneur in the cannabis space, Eli Melrod, who is the CEO and Co-founder of Solful, award-winning cannabis dispensaries in Northern California

 

Photo credit: Mary Roll

Eli Melrod is CEO and Co-founder of Solful, award-winning dispensaries in Sebastopol and Santa Rosa, California, widely recognized for its broad selection of high-quality, locally-sourced cannabis products, as well as industry-leading in-store experience, and a commitment to making a meaningful impact in the community.

Under his leadership, Solful is dedicated to selling only 100% sun-grown flower purchased directly from small craft farmers in Northern California. A frequent visitor of partner farms, Eli and company directly manage Solful’s supply chain to ensure that every cannabis product sourced is planted, grown, nurtured, trimmed, and packaged according to the highest standards of care.

Eli has been an entrepreneur in the California cannabis industry since 2015. His interest in the health and wellness benefits of cannabis began in 2006, when his father was diagnosed with pancreatic cancer, and discovered the power of cannabis to help him manage pain, nausea, appetite, anxiety, and sleep. Inspired by his father’s experience, Eli dedicated himself to bringing cannabis to people whose health, wellness, and happiness could be improved by its responsible use.

Today, Solful is known for its emphasis on cannabis bringing customers health and happiness. Focusing on training, education, and culture, Solful is reinventing the cannabis retail space. Their goal? For all customers – from experienced users to the cannacurious – to walk into their doors feeling comfortable and confident they will find the product they are looking for with the help of a long-tenured team that abides by the highest values, known as the Solful Standard.

Eli and his father. Photo credit: Brennan Spark

WB: Please tell me about yourself. Where are you from originally? Live now? What do you think about terroir in cannabis? Does “biodynamic” mean to you? What about Terpenes?  

Eli Melrod: I was fortunate to be born and raised in Northern California. I spent my younger years in San Francisco and ultimately went between SF and Sebastopol as a teenager after my dad bought property up here. Since then, Sebastopol and Sonoma County have always been home. My interest in cannabis began when my father was diagnosed with pancreatic cancer. I saw firsthand the power of the plant and how it helped him manage pain and anxiety from the awful illness.

At the time, I was studying economics at Wesleyan University. Inspired by recreational cannabis use becoming legal in California and being a believer in its health and wellness benefits, in 2014, I left school and dedicated myself to bringing cannabis to people whose lives can be improved by its responsible use. I first worked for an established cannabis testing lab to understand the science of cannabis, and it was during this time that I started to build personal relationships with industry influencers, many of which included farmers. In 2015, I connected with a family friend and entrepreneur, Peter Dickstein, to launch Solful. Since we opened in 2017, Solful has been a destination cannabis retail brand with a focus on educating the community, offering personalized customer experiences, and sourcing the best craft sun-grown cannabis.

For me, terroir means the expression of time and place. All plants are going to be influenced based on where and how they are grown. What I love most about sun-grown and regenerative farmed cannabis is that the plant embodies that specific region and harvest. At Solful we work with farms that have a number of strains that they have developed over the years for their specific region. You can see and taste the variation of that strain each year, showing that the growing season no doubt impacts the end result of the plant. I’ve found that as I get to know our farming partners better when I smoke their cannabis, I feel the expression of their farm and the vibe of that region. It’s an intimate and special relationship that no other plant can offer.

Eli Melrod and Mike Benziger of Glentucky Farms: Photo credit: Brennan Spark

With biodynamic farming, there’s a strict seven-year certification process by Demeter needed in order to use the term on labeling. That said, there are plenty of farms that use biodynamic practices, but don’t go through the official certification process. Biodynamics is a part of regenerative farming, which focuses on working with the land’s ecosystem – the farmers work with the land to help build a stronger, healthier system.

We are learning more and more about the plant and terpenes show there’s a lot more contributing to cannabis’s effects and medicinal uses than just cannabinoids. The science around terpenes is early and as an industry, it’s important that we are thoughtful in how we talk about the subject. We still have a lot to learn. What we do know is that terpene-rich cannabis tends to be more enjoyable to consume and has a more robust effect, compared to one that is lower in terpenes. Think of terpenes as the fingerprint of that specific strain and harvest. A strain’s terpene profile can act as a guide to help the consumer figure out what they like. As the industry evolves, I think it is great that we are shifting the conversation beyond just cannabinoids, especially for medicinal use.

WB: So many cannabis companies are hung up on high THC levels. Why is this flawed science? What are you doing to change this marketing into something more appropriate for the plant? 

Eli Melrod: At this point, it is clear that higher THC doesn’t mean higher quality or potency. The overreliance on this number is misleading to consumers.

At Solful, understanding each strain of cannabis and product we sell is really important to us. We spend a lot of time educating our team to then educate consumers about where the farm is located, how the plant was grown, and the difference in strains. It’s all of this information that should ultimately play into the buying decision. At our stores, we display full terpene and cannabinoid profiles for each strain we carry. It’s a priority that our team members get to know the farmers we work with so they can speak to them as people.

An important lesson we have learned is that if you don’t train your team on how to translate industry knowledge into practical information for consumers, you aren’t educating them. We believe in meeting the consumer where they are – and we have built a program around this method so our team can offer more of a hospitality experience for everyone who walks through our doors.

Photo credit: Brennan Spark

WB: What are your six and twelve-month goals? How do you anticipate removing obstacles to cannabis?  Who is your mentor/s?  

Eli Melrod: We are excited to continue to expand Solful’s retail footprint. We opened our second location in Santa Rosa earlier this year and have a third location opening in an incredible community and neighborhood in San Francisco in the coming months.

I continue to be excited that every year our sourcing gets better. This year we have our own distribution center which enables us to handle everything that leaves the farm and have full control of what goes into the jar.

At Solful, we are very mission-driven. Every year as a team and company we strive to be more impactful in how we can show up in the communities we serve. As we grow, we can deliver on our mission and values in bigger and bolder ways. We are excited to continue to lead in the conversation around craft cannabis, especially with the recent oversaturation of product in the market. It’s energizing to see consumers becoming more interested in sourcing true craft cannabis.

One of the great aspects of being a younger entrepreneur is that a lot of people have been eager to help me. I don’t have any one specific mentor, but I’m so fortunate to have assembled a team of experts to help Solful grow.  I’ve learned that as an entrepreneur you don’t have to be an expert in all facets of your business, but you need the right people in the right jobs. I am constantly learning from my team and feel fortunate to surround myself with their experience and expertise.

WB: What is your favorite restaurant? Why? Favorite food when enjoying cannabis? Do you cook?  What is your favorite thing to prepare?  Why? 

Eli Melrod: Living in Sonoma County we are definitely in the hub of killer food. I love exploring new restaurants. Psychic Pie in Sebastopol is a great spot that I go to several times a week. They focus on sourcing local, seasonal ingredients for their Al Taglio pizzas and have an impressive natural wine list. Khom Loi is a fantastic Thai food spot that also focuses on sourcing from local purveyors. My passion for sourcing sun-grown, local cannabis definitely extends to finding the best produce to cook with – I love to grill on my Big Green Egg and think all food usually tastes better with cannabis.

WB: What is your passion, and what excites you most about the future of cannabis?

Eli Melrod: I really believe in cannabis as a way to make people healthier and happier – it’s been our mission at Solful since the very beginning. Whether that is finding the best-farming partners or educating seniors on how to manage aches and pains, I have endless energy around cannabis and helping get high-quality cannabis into people’s hands. It’s the core of who I am.

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Feature photo credit: Brennan Spark

 

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